The Lessons of Balloon Boy



It's still going on, the saga of Balloon Boy. A six year old boy was reported to have crawled into a compartment on a small hot air balloon and flew away across Colorado. The mystery of Falcon Henne is still to be solved.


Across the Twittersphere people commented on the wild flight of the small helium balloon. Once it landed the authorities did not find the small boy. For two hours the focus was on the careening balloon flying across Colorado fields. Then it shifted.

All eyes then turned to the family. News crews interviewed wandering neighbors of the family. "They are nice" "...a family of storm chasers" "...was on Wife Swap last year"

The force of the internet moved like a rogue wave to keyword searches on the family and their reality television past. More tidbits about the dad popped up. More about the kids slid into view. From one moment they were an obscure trivia question to now a 24 hour news cycle "Breaking News" item. For a moment our thoughts on the Health bill were pushed aside for "Balloon Boy".

Oct. 15/09 Google Search Results 1 - 10 of about 5,210,000 for balloon boy.
Oct. 17/09 Google Search Results 1 - 10 of about 139,000 for heene family hoax.
Oct. 17/09 Google Search Results 1 - 10 of about 4,290,000 for balloon boy hoax.


The internet is a double edged sword, it can inflate and deflate as easily as a balloon. What you will be remembered for is the last keywords used to describe you.

Update: 3:11 pm The young boy has been found alive hiding in the garage attic. Guess who's not getting dessert tonight?

Update: Oct. 17/09 Its a Hoax says 25-year-old researcher Robert Thomas, friend of Heene Dad.

Update: Oct. 17/09 10:30 PM PDTCNN Authorities in Colorado say criminal charges are expected to be filed against Richard Heene

Comments

The balloon boy story would not have gotten so much publicity if a few of those news reporters had bothered to watch that myth-busters episode about how many helium balloons it takes to lift one small child (thousands)

hey what is this thing called cuz i need to do a project on it!!!!!

Matt,
Its called a Helium Hoax Balloon. Available soon on QVC for $19.99 with a can of "I Can't Believe its Butter" pan spray. :O) ophelia

Hey Sam,
If only reporters googled it.
:O) ophelia

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Los Angeles is the ultimate networked metropolis, and in 404 City blogger Ophelia Chong takes a look at our diverse web of communities, all of them interwoven by freeways, shared history, media, automobiles, and the ever present digital penumbra of cell-phones and computers.

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